As we have chosen our genre and song type ( a soft rock/pop love song) Ive done more research into this type as my other research covered different genres of music video.
This is the Video for "Cold Shoulder" by Adele. This video has no narrative to it, but it obviously relates to the song as she talks about words being like ice, which is why the ice sculptures are featured. This video includes loads of different shot types like Close ups and Mid shots and Long shots, as you can see in this image, which is very effective, as the video is only simple the variety of shots makes it interesting. The close ups are very powerful when showing emotion.
I really like the lighting used in this video, because obviously it's not a happy song, the dark lighting reflects the mood. (http://www.youtube.com/watch?v=uGwH-x4VoH8)
This is the song "Cry Me Out" by "Pixie Lott" which as you can see uses black and white to give it an emotional feel. Close ups of faces really evoke emotions and are effective.
Different shots are used throughout this video also to give it some variety. (http://www.youtube.com/watch?v=i0mMPOmtCXI)
This is the video for "Broken Hearted Girl" by "Beyonce". This video is really good at evoking the mood ofi the song using a variety of things. Firstly, the use of Black&White is really good, and the location choice is a good one, using a beach. There is no narrative story in this video,m but it's obvious that she is talking about a man, who appears a few times in the video.
The use of layered shots and fades are really good at creating a soft effect.
This is the video for "To Love Again" by "Alesha Dixon" which effectively creates the right emotion of the song. The choice of the location (park/forest type location) and i like the use of the darkness to portray dark emotions. This video features appearances from a male, which relates to the song as she is singing about wanting to love someone. The use of close-ups is good at showing emotion in the song. (http://www.youtube.com/watch?v=_Ah9HOWzHKs)
A lot of things these type of video have in common are that usually the idea is very simple, but the editing and shot choices make them more interesting. They usually use effects like fades and layered images and black and white, which is what we could use in our video. These are common in many other video's I have seen before (and the previous research I did).
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