Friday 2 October 2009

PLANNING - Our Song Choice and Brainstorming Ideas for our Music Video

Gathering Ideas


After all the research into music videos me and my group have decided to go down the route of choosing a slow-paced love song.
Using what we have learnt from our research of slow/love song music video's we have decided on some initial ideas which are below:

At first we were going to choose the song 'You're Not Sorry' by 'Taylor Swift' but after careful consideration we decided that this song is a very cliche, obvious song and we believe that we would not be creative enough when making a video for this song and probably would be too literal when following the lyrics.

So we decided to rethink our choice and the song we have decided on for our music video is Cosmic Love by Florence and the Machine, which is an album track from the album Lungs that has not been released as a single so does not already have a current music video which allows us to start with a clean slate, be completely creative and start fresh with ideas. The genre of this song can be seen as "Indie" or "Soft Rock"and is a very slow and gentle song and we have interpreted the lyrics to be about love. We believe that the song lyrics have some meaning behind them and we may use symbolism to show idea's etc to make it exciting and emotional.
With regards to a target audience we believe that this song would probably have quite a wide audience, however as it is a slow love song it may appeal more to a female audience.


Below in the Scroll Box are the lyrics to our song which we have annotated and tried to find meaning in:


A falling star fell from your heart and landed in my eyes
I screamed aloud, as it tore through them, and now it's left me blind
(blinded by love?)

The stars, the moon, they have all been blown out
You left me in the dark
No dawn, no day, I'm always in this twilight
In the shadow of your heart
(darkness could be symbolic for loneliness or sadness?)

And in the dark, I can hear your heartbeat
I tried to find the sound
But then it stopped, and I was in the darkness,
So darkness I became

I took the stars from our eyes, and then I made a map
And knew that somehow I could find my way back
Then I heard your heart beating, you were in the darkness too
So I stayed in the darkness with you
(being with the other person makes them unhappy?)


We have already been brainstorming some ideas that we think would be good as a music video to this song. Some of our initial ideas are below, but bear in mind we are going to develop these further!

The overall idea of the video
We have decided to take into consideration the lyrics of the song and would like to use the idea of "twilight" which is mentioned in the song, Also this song mentions "darkness" quite a lot so we are thinking of incorporating this idea into it. We may also find our own meaning in the lyrics and use mise-en-scene/location to represent certain lyrics etc. We have a rough idea of what we would to do, which is of a girl wondering around singing the lyrics like they are a personal thing to her. It does not really have a specific narrative and will be more performance based.


Ideas for camera shots and editing.
Also as this is a very gentle, slow song, we feel maybe the editing won't be too fast paced. However in sections the song does speed up and there are drums in it, so the editing could reflect this. In the middle of the song there is a verse where the drums disappear and all that is heard it a harp and the singing, during this part a slower pattern of editing could be used, also it does slow down at the end. We may use effects such as muted colors and fade and dissolves to soften it and give it a mellow feel instead of sharp cuts. We could also use a slow-motion effect as this also gives it a graceful feel. (As seen in the video Only Time by Enya.)

Also we could use effects such as black and white (for example the picture opposite from Break Even by The Script) which can sometimes give it a saddening and temperamental effect. We will probably consider having close ups of the girls face as to show emotion.


We have also been thinking about different shots we can include. We liked the idea of having 2 shots layered on eachother. This appears to soften the shots and give a dream-like effect. For example i took this shot from the song Rabbit Heart by Florence and the Machine as you can see a picture of a river with a coffin floating on it and over the top a close-up of a woman's face.


Locations
Locations that we have in mind could be outside in a field or a street. We
would maybe like to film our music video in a location outdoor and at the time of twilight due to the significance of it in the song. Also "twilight" times are often associated with ideas of beauty and peace. As this song has emotional lyrics we believe that the location is one of the most important things. However , from previous filming experience we have learnt that the picture quality of a handheld camera can be reduced when it's dark outside, so we may have to rethink this idea if we aren't getting good enough shot quality.
We are thinking of also using the theater in our school to get lighting effects. For example we may want to use a spotlight to give it an intense feel.
We would like to shoot our video in different locations and then intertwine them together to make it more interesting then just shooting it in one single location. Locations could be in a forest, a street etc.


Mise-En-Scene
We have also been thinking about possible mise-en-scene and could be including objects like candles etc which could evoke emotions.
We need to think about what sort of clothes that the girl is going to be wearing in our video.

Actors
As this song has a female singer, we would like to have a female singing the lyrics in our video to give it a personal feel as though she is telling her story which may make it more emotional. During my research i found that in most music video's it is the singer of the song that appears in the video to sing the song. But this is not always the case, however we would like to have someone singing the lyrics to make it more personal.


The next thing that our group is going to do (bearing in mind what we found out about music videos from slow love ballad songs, using there ideas and conventions) is plan our music video and draft up a first storyboard of our ideas.

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